Google Adsense is one the best PPC ( pay per click) ad network. It’s give high CPC and easiest way to monetize the blog. PPC is smart choice to monetize your blog/website where publisher put ad blocks on own website and earn money whenever a visitor clicks on ads.
What happens when visitors will not clicks on the ad ? you think about that. your revenue will start decreasing .What you will do , if visitors does not click on ads ? I guess your answer is try to increases CTR.
While Increasing SEO and CPC , Publisher should also consider for Increase CTR, Adsense HeatMap is one best method to increase the CTR . Now one question raises.
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Adsense HeatMap: Tool for Increase The CTR in Adsense ?
Google Adsense offer various type of ads unit. In order to improve the CTR care about content and visitors requirement .If you place various type ads and your content is very low.
None of visitor land on your blog in feature. No visit , no click and finally no earning. So Ads unit and Ad size selection should be wisely ,without hampering the user experience. Adsense HeatMap is one best method to tool for placing a ads. While placing advertisement do you think of following points :
- Why reader visit on your site ?
- What is more Important content or Advertisement .
- Where is visitors attention likely to be focused?
Think like visitors and you may see your page (and your ad placement) in a whole new way. If you can easily find what you are searching for, visitors will come back to your site/blog. Also, choose an ad style that’s easy for your users to read.
Responsive Adsense Heatmap :
Click here to see Google suggested Heatmap.This Google Adsense heatmap shows the best ad placements for normal web page layout. The dark orange area are showing the best while light shows the worst ads locations for general blog. Adsense suggest different type of heatmap for different niches.
Adsense Heatmap according to blog niche
Minimize the number of ads.
Adsense allowed Number of ads unit in single page.
- 3 ads for content unit.
- 3 ads for link unit
- 2 AdSense for search.
But publisher choose less no of ad on single page. Less number of ad place increases the bid among the advertiser hence CPC will be increases ,Adsense HeatMap will help to find best place for ads placement. On other you will attract more visitors to content. Larger Ad size increases the CTR rate. So try to choose large ad size but ad size should not be irritate.